From CCID Consulting’s latest data reveal that in 2006 China
Small appliances Production reached 1.27497 billion units, exports of 925.11 million units, 80% of small household electrical appliances from China. In addition, because 2002, China’s output of small household electrical appliances industry has actually maintained over 10% growth. CCID Consulting predicts the next 5 years, small household appliance market in China will certainly preserve about 8% growth fee ,2007-2011 for the overall market size will certainly exceed 500 billion yuan.
Recently, CCID Consulting Co., Ltd. Consumption Electronic Industry Research analyst Yang Songjiang accept “the Modern Enterprise newspaper,” an interview, said: “China is the manufacturing focus of small appliances,
Electric kettle , Electric Coffee Pot, Meals Processing machine ( Juicer , Mixer ), Heating type small appliances,
Hair dryer , Shavers and others small household appliances production has actually been highest in the world. ”
He disclosed that in 2006 the overall market size of China’s small household appliances to 85.31 billion yuan, up 14.1%. Among
Kitchen Category accounted for concerning 81%, concerning 15% of household class, personal care accounted for concerning 4%. From the sales point of view, China’s increasing penetration of small house appliances, sales increased year after year.
According to report, in 2006, small household appliances market in the rate of a few thousand dollars
Electric tension cooker , The million range hood, shaver a few thousand dollars. In this regard, Aucma
Business Small household electrical appliances company in Henan Centre Manager, said Jian-Qiang Wu, compared to
TV , Air conditioning , Refrigerator Appliances such as 5% -6% of traditional gross margin, gross margin is now small household electrical appliances remained at 20% -30%. Come from
States United States Suning Appliance stores such write-up likewise shows that small household electrical appliances has actually become a brand-new profit growth point.
As for the small household electrical appliances market since such higher profits, Yang Songjiang said: “The small household electrical appliances is relatively reduced because of technical content, the core components do not should buy, manufacturers have actually bargaining electricity on the upper parts, with each other along with abundant cheap labor in China resources, the relative has actually been fully competitive for several years for large household appliances, small household appliance industry outcomes called thriving. ”
Yang Songjiang that, in 2007, the Chinese small house appliance industry will certainly go on to preserve a rapid growth trend, the brand will certainly become much more intense competition.
He further explained: “small household electrical appliances in to people’s
Life Short time, yet not as large household appliances enjoy to influence people’s lifestyle, most small household appliances is not a necessity of life, however enhance the grades and quality of life of products. Therefore, small household appliances enterprises must pay much more focus to customer detail modifications in demand, their products have actually to adjustment along with customer calls for change. At this stage, the brand of small household appliances huge role in driving as a result of brand products, market positioning, thus affecting the pricing of products; the exact same time likewise affect the product brand marketing capabilities, consumers tend to go with brands, particularly in Goods not fully understand, the higher brand reputation is no doubt there will certainly be much better sales. In addition, the brand affect the industry chain to expand to others small house appliances range of products have actually solid brand influence, we can easily boldly enter the lot of small household electrical appliances in the field at the exact same time. In this regard, Haier, Midea’s performance proved that the driving role of the brand. ”
Even if the Chinese house appliance brands norms and led the entire small household appliances market, but
Samsung , Philips , Matsushita And others foreign manufacturers still occupy high-end products of small household appliances market. In this regard, Yang Songjiang cautioned: “In this case, small household electrical appliance enterprises in China must pay much more focus stimulating effect of the brand. China’s lack of competitiveness of small house appliances brand, however likewise the lack of industry-standard, which will certainly affect future large-scale growth, Aftermarket
has actually become a bottleneck restricting the development of small house appliances. These are the positive environment called for to solve the problem. ”